Martin Hamelin
Creative planning
360
Giorgio Armani : Rouge Ecstasy
The brief : “We want a digital UFO to show our new range of lipsticks.“
The idea : Gorgeous mouths do an amazing and luxurious beat box
to show this lipstick’s perfect hold.
Result : More than 6M views (4 organic)
Lancôme - Hypnôse
The brief : “Make a great digital movie with Daria Werbowy, 2 hours of shooting, and a small budget about our new eye-liner. “
The idea : An hypnotic deep dive in amazing Daria's gaze.
Lancôme : Cushion Miracle
The brief : “We want this product to be a must have for every urban women.“
The idea : Hyperlapse VS Stop motion ! Cushion Miracle is quick to use but a delightful moment of your day.
Sensee. Les Lunettes.
The brief : “Sensee wants to break the glasses market with products handmade in France, for a very low price.“
The idea : “To promote zero promotion“: Sensee is so affordable but with such great products that there is no reason to make any offer.
Result : More to come - campaign launched in march 2017.
Pulco : La vie à la fresh
The brief : “Prove that Pulco is the perfect soft drink for leisurely urban people“
The idea : A website praising leisure, full of content (The 10 most leisurely jobs, Recipes for leisurely people etc...).
14 prints with catch lines that are odes to relaxation and cool attitude.
Result : 1 million unique visitors.
Renault Twingo X Hipanema
The brief : “To show the great mix between the cute Twingo car and the fashion brasilian style brand Hipanema“
The idea : A 1' movie where a parisian woman's gets transported to brasil thanks to the Twingo.
Result : The campaign has been launched recently.
Samsung : Unleash your fingers
The brief : “Have people stunned and breathless for 1'30 for the launch of the new Galaxy SII“
The idea : Surprise the audience with amazing finger tutting, enhanced with tremendous visual effects. Show how the “digital“ world is in your hands with this new phone.
Result : More than 20M views (all networks, 18M organic)
Samsung - Safari imaginaire
The brief : “Samsung Galaxy Note helps you to get more creative.“
The idea : A motion designed journey through Paris.
Samsung : The Penspinning
The brief : “Samsung launches a phone with a stylus, in a market full of touchscreen phones.“
The idea : A short movie full of humour where an old champion of pen spinning surprises everybody with his skills.
Result : More than 10M views (all networks, 3 organics).
Sarenza - La saga
The brief : “Create the whole Sarenza identity on TV.“
The idea : An entire saga of short movies with Sarenza clients, showing both fashion and playful aspect of the brand.
Messenger - Messenger mène à tout
The brief : “Soon, Skype will replace Messenger. Make an ode to our last users.“
The idea : To show how Messenger was the starter for everyone's everyday stories.
1886 - Les viandes du Massif
The brief : “We want to create a unique brand for our quality and ethical meat“
The idea : “1886 (height of the Puy de Sancy) Prenez de la hauteur sur la viande“
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