Martin Hamelin

The brief : “We want a digital UFO to show our new range of lipsticks.“

The idea : Gorgeous mouths do an amazing and luxurious beat box

to show this lipstick’s perfect hold.

Result : More than 6M views (4 organic)

The brief : “Make a great digital movie with Daria Werbowy, 2 hours of shooting, and a small budget about our new eye-liner. “

The idea : An hypnotic deep dive in amazing Daria's gaze.

The brief : “We want this product to be a must have for every urban women.“

The idea : Hyperlapse VS Stop motion ! Cushion Miracle is quick to use but a delightful moment of your day.

The brief : “Sensee wants to break the glasses market with products handmade in France, for a very low price.“

The idea : “To promote zero promotion“: Sensee is so affordable but with such great products that there is no reason to make any offer.

Result : More to come - campaign launched in march 2017.

The brief : “Prove that Pulco is the perfect soft drink for leisurely urban people“

The idea : A website praising leisure, full of content (The 10 most leisurely jobs, Recipes for leisurely people etc...).

14 prints with catch lines that are odes to relaxation and cool attitude.

 Result : 1 million unique visitors.

The brief : “To show the great mix between the cute Twingo car and the fashion brasilian style brand Hipanema“

The idea : A 1' movie where a parisian woman's gets transported to brasil thanks to the Twingo.

Result : The campaign has been launched recently.

The brief : “Have people stunned and breathless for 1'30 for the launch of the new Galaxy SII“

 The idea : Surprise the audience with amazing finger tutting, enhanced with tremendous visual effects. Show how the “digital“ world is in your hands with this new phone.

 Result : More than 20M views (all networks, 18M organic)

The brief : “Samsung Galaxy Note helps you to get more creative.“

The idea : A motion designed journey through Paris.

The brief : “Samsung launches a phone with a stylus, in a market full of touchscreen phones.“

The idea : A short movie full of humour where an old champion of pen spinning surprises everybody with his skills.

Result : More than 10M views (all networks, 3 organics).

The brief : “Create the whole Sarenza identity on TV.“

The idea : An entire saga of short movies with Sarenza clients, showing both fashion and playful aspect of the brand.

The brief : “Soon, Skype will replace Messenger. Make an ode to our last users.“

The idea : To show how Messenger was the starter for everyone's everyday stories.

The brief : “We want to create a unique brand for our quality and ethical meat“

The idea : “1886 (height of the Puy de Sancy) Prenez de la hauteur sur la viande“